Guidelines for Designing a Patient-Friendly Healthcare Web Development Site
If you’re working on a healthcare web development project, it’s essential to follow certain guidelines for designing a patient-friendly website. These guidelines will help you comply with the HITECH regulations while also ensuring that your site is intuitive and visually appealing. Also, remember to include patient and employee photographs as part of your content. Lastly, make sure your website is clutter-free and easy to navigate.
Complying with HITECH regulations
When it comes to building a website for healthcare organizations, it is essential that it adhere to HITECH regulations. These regulations are designed to ensure that data is protected and kept secure. The Department of Health and Human Services enforces these requirements through state attorneys general. Fines are levied for violations, ranging from $100 to $25,000, and may be increased if there is a pattern of violations.
The HITECH Act aims to ensure secure patient information by improving the health information exchange process. The act has also enhanced enforcement of HIPAA and the privacy of individual health information. These regulations allow healthcare professionals to better communicate with one another and help patients get the best care. If you are unsure of how to go about this, it is a good idea to seek help from a web development company with experience in the field. They can help you make the right decisions for your company’s needs and provide answers to your questions.
Complying with HITECH regulations can be difficult. The HITECH Act requires that all electronic devices used by a health care organization adhere to certain security standards. The standards focus on confidentiality, integrity, availability, and accessibility of electronic health information. Not only do these regulations affect the healthcare industry, they apply to businesses and individuals, too.
Creating a reputable brand
The design of your healthcare website should be a reflection of your brand identity. Your healthcare website should be appealing to the eye and evoke feelings of trust and confidence in your audience. Use a vibrant color scheme, catchy copy, and relevant images to convey your brand’s personality.
The healthcare market is competitive, and websites play a huge role in the success of your business. Most people today turn to the web for health information. With the rise of smartphones and tablets, websites must be responsive to accommodate these devices. This will attract more patients and increase retention.
In order to differentiate your brand from the competition, you need to identify your target audience and develop a brand promise. The best way to do this is to develop a new visual identity. Most healthcare brands use tired, uninspired designs that are hard to distinguish from one another. Many use mediocre color palettes and drab font choices. A new brand identity will not only attract new patients but also increase brand loyalty.
Creating an intuitive website
Intuitive web design focuses on observing how the human mind uses a website. It observes patterns of movement and interaction, and focuses on placing important items at the top of the page. A typical human reads from left to right, so placing most important information at the top of the page is the most effective design strategy. Contrast and placement of elements on a page also affect how the user perceives the information.
The website of Wayne County Hospital uses a simple, easy-to-navigate design. Featured content guides new site visitors through the hospital’s services, policies, and opportunities for engagement. It also utilizes its own photography, which gives the site a more personal and natural feel. It also offers quick access to the careers page and other important pages. By following the best practices, healthcare websites can achieve web accessibility.
