Design Considerations For a Healthcare Website

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There are several factors that should be considered when designing a healthcare website. Human factors, accessibility, HIPAA compliance, and Call to action are just a few of the things to take into account. In order to create a website that is user-friendly, it should be easy to navigate, easy to find information, and attractive to visitors. Listed below are some of the most important design considerations for a healthcare website. To learn more, read on!

Human factors

The principle of user-centered design has been a key driver in the development of human factors in healthcare website design for many years. Unfortunately, this principle often gets overlooked, especially when new technologies are introduced. However, more hospital systems are embracing human factors professionals to improve patient care and outcomes. Human factors experts can provide a wealth of information to improve design and content. Read on to learn about the key principles of human factors in healthcare website design.

HIPAA compliance

One of the first things to consider when it comes to HIPAA compliance in healthcare website design is the data protection that the site will provide. This includes the use of secure online forms. These forms must encrypt PHI to protect it from hackers and other potential threats. In addition to keeping PHI safe, they will also support your marketing efforts. Below are some tips for ensuring HIPAA compliance in healthcare website design.

Call to action

A healthcare website’s call to action is a crucial component in attracting new patients. Often, it can increase the amount of appointments made by potential patients. When it is visible and prominent, it can help navigate visitors to the relevant page more efficiently. It also appeals to their most common intentions, such as obtaining information. This article will discuss some important factors to consider when designing a call to action for healthcare websites.


Accessibility of healthcare website design is critical for healthcare websites because of the high rate of disabled visitors. By creating accessible sites, these websites can achieve higher conversions from disabled visitors. To ensure accessibility, healthcare websites should follow the guidelines provided by the Americans with Disabilities Act (ADA). Some of these guidelines include making entire buttons clickable, using descriptive labels in form fields, and not using pop-ups. Short alt text should be added to images.


When designing a healthcare website, interactivity is of the utmost importance. Interactivity is critical to a patient’s experience, since 75% of consumers judge a brand by its website design. The right medical website design can increase patient engagement and conversion goals. Consider the following tips when designing your healthcare website:

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