Social media has changed society in so many ways that it’s hard to keep track. Being an influencer is now a sought-after career thanks to the revolution in marketing that has nearly every brand scrambling for a spokesperson. An influencer’s life is largely driven by images, and that makes travel a go-to strategy for creating attractive content. Here are five travel trends that influencers are into right now.
1. Journeys by Sea
The ocean is endlessly alluring, and influencers are flocking to the seas for their next adventures. Not only do yachts and ships provide unmatched access to pristine beaches, but they also allow travelers to cozy up and get comfortable on board the vessel.
This is a great combination for influencers who need extra time in the day to curate content for their audiences. Some of the most popular trips by sea include luxury yachts touring the Greek islands, a sun-soaked 2023 Caribbean cruise, and small ships roaming the coast of Croatia.
2. Treating the Fans
For influencers who already have a large and stable audience, one recent trend is to treat their fans to a destination adventure. Some influencers hold contests and choose a handful of fans at random to go on an all-expenses-paid vacation. Other people have offered the opportunity to book group travel with their fans as a way to grow closer to their favorite influencers.
In industries such as BookTube and the beauty and entertainment space, many people are embracing the chance to meet their heroes in person. A trip to a fascinating location offers the perfect mix of adventure and meet-and-greet time.
3. Spiritual Retreats
The internet tends to promote a version of life that is superficial at best and utterly fabricated at worst, which is why today’s influencers are gearing up for travel that involves an aspect of spirituality and personal transformation. These kinds of trips usually involve either an experienced spiritual teacher or a visit to a sacred place such as an ashram, temple, or an isolated spot in nature.
While some people may scoff at influencers when they use these kinds of retreats to create content, it’s hard to ignore that there is at least some benefit to learning more about spirituality. Even if the tenets of most religions spurn the capitalistic system that makes influencing possible in the first place, people are still attracted to the potential mental health benefits of things like meditation and spiritual reflection.
4. Eco-Friendly Travel
While influencers play a big part in consumer culture, they also want to experience travel in as eco-friendly a way as possible. This trend isn’t just about the social dimension. Some influencers genuinely want to match their travel habits to the other aspects of their lifestyle, such as going vegan or reducing their carbon footprints by bicycling and walking.
Here are a few examples of ways that people can make travel more eco-friendly:
- Choose public transport or a train instead of a short-haul flight.
- Compare the environmental records of hotels before booking.
- Be mindful of how travel creates garbage and how to minimize it.
- Support local environmental organizations when visiting a location.
- Avoid single-use plastics and other items that take up space in landfills.
5. Work From Anywhere
The fact that the majority of influencers work from home means that they can travel the world while working anywhere. Before companies fully embraced remote work, people used to add a day or two to the end of a business trip in order to experience more during work travel. Today, this phenomenon has reversed itself. Not only are influencers able to travel and work at the same time, but many people also form their whole careers by giving advice to others on how to do this exact thing.
Social media is bursting with travel and adventure content, which means that today’s influencers need to branch out and find new perspectives to keep things fresh. These trends are just the beginning of how social media has changed the travel industry.