How to Choose an SEO and Google Ads Agency

Display advertising is a powerful way to capture potential customers’ attention, and it is a great way to reach new customers. Using images, videos, and animation, display advertising has the potential to get your business noticed across a huge number of websites. Unlike other advertising methods, display advertising allows you to target specific audiences based on their demographics, interests, and behaviours. Amida-SEO is an SEO and Google Ads Agency that can help your business reach new customers through display advertising.

Ensure it delivers an ROI that meets your expectations

To ensure your ROI is up to par with the potential of your campaign, you should be familiar with the types of campaigns available with Google Ads. These include search ads that appear among the search results, display ads that are image-based and displayed on the Google Display Network, and video ads that last between six and fifteen seconds. These ads also appear on YouTube. Shopping campaigns show up in the search results and on the Google shopping tab. Lastly, there are smart campaigns that utilize information about users’ apps to optimize ads across websites.

You should look for an agency with experience and a history of delivering results. A reputable agency will have a solid understanding of your industry and your business. This means that it will go the extra mile to make sure your campaign gets results that meet your expectations. A reputable agency will also provide clear and understandable reports that will help you manage your expectations and investment time.

Ensure it’s transparent

In the digital marketing world, transparency is crucial. It helps both advertisers and publishers understand how their money is being spent. In addition, transparent agencies can help align incentives with consumer behaviors. Transparency is good for business and strengthens partnerships. You can begin by asking your Google Ads Agency if it’s transparent.

Transparency in a Google Ads agency is a key sign that it’s a good choice for your online marketing. Ask about their internal processes, whether they’re documented, and how they’re scaled. It’s also important to find an agency that is constantly improving and learning.

Lastly, look for a Google partner. This accreditation shows that a Google Ads agency is up to date on the latest technology and has delivered results. A Google partner badge will help you understand how the agency measures results and keeps your campaign up to date. When working with Google Ads, it’s important to get a clear understanding of the process, because the terminology can be confusing.

Ensure it’s affordable

When it comes to choosing the right SEO and Google Ads agency, you want to ensure you are getting the most value for your money. Fortunately, there are many agencies that offer SEO packages that are affordable, and many customers take advantage of this. However, it is important to note that SEO techniques are continually changing, and you must choose a company that is using the latest strategies and tools available. Before choosing an SEO agency, it is important to meet in person with the team and watch their video presentations to understand their work.