As we all know, every TikTok video is accompanied by a sound or music, at the least a voiceover. Even though users on TikTok use this platform for different purposes, the one thing that remained and will stay the same is TikTok sounds. From its initial stages till now, this element has had its own perk. But, more importantly, TikTok merged with the lip-synching app “Musically” in 2018. And the core objective of it was surrounded by sounds and music. Also, most people believe that TikTok sounds are one of the main attractive elements of TikTok.
Given its popularity, major brands have already taken advantage of TikTok and its sounds. For what? To make their video more exciting and step into success on TikTok. Brands even use choices like Trollishly to make their TikTok journey effective and effortless. So, if you are a brand owner, too, this article will help you get started with TikTok sounds. In addition, you can learn more about how to find and use TikTok sounds aptly in your videos.
Role of TikTok Sound in Marketing
Sounds and music are the keystones of TikTok. In fact, their role in the application’s growth and popularity is tremendous. After brands and marketers started using TikTok for marketing and advertising, the need and usage of TikTok sound also increased.
Also, sounds and music have been a part of advertising and brand marketing for a long time. Making it a critical attention-grabbing factor. Additionally, with TikTok, it has become easy for creators and brands to create, find, add, remix, and lip-sync sounds.
Why TikTok Sounds Are a Crucial Element?
Whether using TikTok to market your products or find new customers, mastering TikTok sounds is essential. Because starting from funny lip-sync videos to voiceover videos, every video is tagged along with a sound. So let us take an example situation to understand the importance of TikTok sounds.
Let us say you create two videos; one video has tagged with the trendiest sound, and the other doesn’t have any sound or voiceover or is tagged with irrelevant or not-so-popular sound. Which video do you think people like or are likelier to go viral? If you knew the answer, you would have understood the importance of TikTok sounds. Also, these sounds can be used to accomplish your brand goals more effectively. Also, brands can buy tiktok likes to enhance their customer base and do productive marketing on TikTok.
How To Find Business-Friendly Sounds on TikTok?
As a brand, you will make TikTok videos for various reasons. For example, it can be showcasing your product or services, finding customers, boosting sales, generating revenue, or promoting your brand. For that purpose, you will add elements like music to your videos. To add that, you must first find the best and most relevant sounds on TikTok. Also, finding TikTok sounds is not a back-breaking process on this platform. Your brand can choose the apt sound using the following methods.
1. Search for Music/Sound in the Search Tab
If you have any sound or music in your mind, all you have to do is search for that on TikTok. The search bar is located at the top right of your screen—just type in the sound or music you want to add to your TikTok video and tap search. And then, click the sounds tab. Now if the searched sound is available on TikTok, the sound will be displayed to you, which you can use. Also, you can add filters to find the trending sounds within a week, yesterday, or all time.
2. Leverage the For You Page on TikTok
The for you page of TikTok is like the hotel reception table. It is the first page that gets displayed to a user on TikTok as soon as they open the application. But how to find apt sounds for your TikTok video using For You page? Here we go. The FYP page is the ultimate source for your brand to find sounds. Because it has videos from all over the world and from accounts you don’t follow.
So, you can find a variety of sounds and music. To find apt music, you have to scroll through the FYP. And find the perfect music for your TikTok video. After finding the sound, tap on the sound, which will be displayed at the bottom of the video. Now you will be redirected to the audio page, where you can click the “Use this sound” button and create the video.
3. Save Sounds for Later Use
Another great thing about TikTok is that you can save sounds. Yes! If you like music or sound on the For You Page but do not want to use it immediately, here is a solution. Save that sound and make videos later. It is that simple. You can do this by clicking on the “Add to Favorites” button that will be displayed on the audio page. Now, this audio will be added to your personal sound library. You can view the saved sound in your favorites by heading to your profile.
4. Leverage TikTok Sound Library
Every sound or music on TikTok can be found in the sound library. This sound library is organized based on popular favorites and many playlists. Also, to make the finding process easy, TikTok provides its users with a search bar. Most importantly, if you do not know what music to use, you can choose a sound from the recommended or trending sounds.
How To Avoid Copyrights Infringement on TikTok?
If your brand still uses a private account to market products, switching to a business account is vital. Because it has many additional features that will help your brand grow effectively. You can also use Trollishly to develop and expand your brand on TikTok instantly. However, as a brand, you must remember that copyright issues can tarnish your reputation. Considering this, TikTok provides a business account user with a sound library called the “Commercial music library.” This library has sounds and music that can be used without copyright issues. But don’t worry; there will be no limitations on the number of sounds. Any sound or music labeled as original sound will be available in this library. So, you will have access to plenty of trending sounds. Therefore, choose the sound that best fits your video by exploring it briefly.
If you want to level up your TikTok game, adding the right TikTok sounds should be your top priority. For that purpose, you can use any of the abovementioned ideas and choose the right music for your video. Also, remember to add trending sounds in your niche and incorporate them wherever possible. Another way to add sounds to your video is by creating your own sound or music. By doing this, you will not face copyright issues and be a trendsetter on TikTok.